schema7 : the design workshop is the design portfolio website of Hernando Hernandez.
Hernando brings to your project his solid professional experience merging the worlds of technology and design. Whether it's working with online advertising, animation, web design and development, architecture and construction, video and photography, art direction or production, Hernando's varied experiences, skills and attention to detail bring a unique approach, style and personality to your projects.
Hernando strives for thorough end-user and customer research and planning, design with substance, user-centric technology, creating compelling stories and honest communications.
THE WASHINGTON BALLET
Comprehensive brand campaign for The Washington Ballet, developed during my tenure as the Art Director for Craft Media & Digital in Washington, D.C. This multi-platform initiative encompassed strategic social media advertising, print collateral, and dynamic on-site theater installations to elevate audience engagement for The Washington Ballet's diverse programming.
The campaign successfully promoted premier productions including 3 World Premieres, the innovative Contemporary Masters series, and the company's acclaimed production of the timeless classic The Sleeping Beauty. Each creative execution balanced the ballet's prestigious legacy with contemporary design sensibilities to attract both traditional patrons and new audiences.
AUTODESK CONSTRUCTION CLOUD HOMEPAGE REDESIGN
This homepage redesign was completed as part of a team at Autodesk, where I led the art direction and design while collaborating with content, web development, and product teams. The redesign made it easier for people to find what they're looking for by organizing information more clearly and creating clearer, more intuitive paths for different types of users.
We used clean visual design, simpler navigation, and straightforward language that speaks to everyone—from newcomers to large companies—without overwhelming them. The new design guides each visitor type toward the right tools and information, making the site more welcoming and effective at converting visitors into customers. Visit Website >
EXPEDIA HOMEAWAY WEBSITE DESIGN
This website design was completed while serving as an art director for Craft Media & Digital, with Expedia as the client. The project created a public policy and advocacy information hub for HomeAway's short-term rental operations across various cities. The site served property owners and stakeholders by providing news, public policies, and advocacy-related issues
affecting short-term rentals.
Working closely with Expedia, content teams, information architects, and web developers, the project resulted in a clear, well-organized site with a clean, modern layout grid that made information easy to find and digest. Detailed wireframes were developed before the design phase to ensure all user pathways were intuitive and content
was accessible for the target audience.
BUILDING FOR MISSION BRANDING PROJECT
A comprehensive branding partnership to launch Building for Mission, a community-building consulting company.
Through strategic discovery sessions, schema7 developed a cohesive brand identity system that authentically
represents their mission-driven approach and business objectives.
The final deliverables included a complete brand package with logo design, color palette, typography system, and supporting visual elements, plus a detailed brand style guide for consistent application. This foundational work positions Building for Mission to make a powerful first impression while maintaining brand integrity as they grow and evolve in the marketplace.
“Building for Mission (BFM) equips and empowers mission driven organizations and
individuals to reach their full potential through strategy and talent consulting.”
VERIZON PUBLIC POLICY ADS
These print, digital, and concept ads were created for Verizon's public policy division to promote their network services and advantages to state and city governments. The campaign fostered a positive outlook on Verizon's network expansion across various cities nationwide, targeting multiple audiences including consumers for general awareness and state and national lawmakers for public policy advocacy affecting Verizon and its partners.
Designed while the art director for Craft Media & Digital.
PUREFLIX MOBILE APP UX/UI REDESIGN
Client : Element84 for PureFlix
In partnership with Element84, schema7 reimagined the user experience for PureFlix's mobile streaming platform, which delivers family-friendly and faith-based entertainment across desktop, mobile, and smart TV interfaces.
Through comprehensive user research and testing, we streamlined content discovery with intuitive navigation hierarchies, enhanced visual storytelling through optimized imagery layouts, and simplified user pathways that connect audiences to their desired content faster. The interface refresh integrated updated typography, color systems, iconography, and graphic elements to create seamless brand alignment across all touchpoints.
SCIVATION DIGITAL BANNER ADS
Client : Sparky's Garage Agency for Scivation
schema7 partnered with the creative crew at Sparky's Garage in Leesburg, VA. to design a new suite of digital banner ads to promote Scivation's new line and flavors of nutritional supplements. These digital ads targeted health conscious athletes who are looking for an edge in sports nutrition and were placed in health, nutrition and sports related websites.
A COLLECTION OF WORK IN VARIOUS CATEGORIES
