schema7 : the design workshop is the design portfolio website of Hernando Hernandez. 

Hernando brings to your project his solid professional experience merging the worlds of technology and design. Whether it's working with online advertising, animation, web design and development, architecture and construction, video and photography, art direction or production, Hernando's varied experiences, skills and attention to detail bring a unique approach, style and personality to your projects.

Hernando strives for thorough end-user research and planning, design with substance, user-centric technology, 
creating compelling stories and honest communications.

THE WASHINGTON BALLET FOR CRAFT MEDIA | DIGITAL

Advertising campaign for The Washington Ballet. These were created while working as an Art Director for CRAFT Media | Digital in Washington D.C. We created social media advertising, print collateral pieces and on-site theater graphics to promote various shows such as 3 World Premieres, Contemporary Masters and their classic show, The Sleeping Beauty.

BUILDING FOR MISSION BRANDING PROJECT
schema7 is proud to collaborate with Tamika and Marion Mason, the founders of Building for Mission, on a branding project for their new company! After thoroughly learning about their vision and mission, company culture and business goals, schema7 created a new branding package and brand styleguide to promote their new business!

“Building for Mission (BFM) equips and empowers mission driven organizations and
individuals to reach their full potential through strategy and talent consulting.” 

GLOBAL TURF WEBSITE REDESIGN
Client: The Buffalo Agency for Global Turf Equipment

We partnered with The Buffalo Agency in Reston, VA to redesign the website of Global Turf Equipment, the golf resort industry's largest independent seller and exporter of pre-owned golf turf maintenance machines and equipment. Our goal was to organize content better, make it easier for users to get to product pages, update the branding and refresh the design to reflect the growth, innovation and market leadership of Global Turf Equipment. Go to website.
 

PUREFLIX MOBILE APP UX/UI REDESIGN
Client : Element84 for PureFlix

schema7 collaborated with the talented folks at Element84 in Alexandria, VA. for the redesign of the PureFlix mobile app interface. PureFlix offers family oriented and Christian movies and TV shows via their desktop, mobile and upcoming smart tv apps.  Our goal was to make all user interfaces more intuitive, to present graphics and images in a clear way, and organize user pathways to content to make it easier for users to get to the films they want to watch.  We also utilized fonts, colors, graphics and icons to better align with the new PureFlix branding and styleguide.

SCIVATION DIGITAL BANNER ADS
Client : Sparky's Garage Agency for Scivation

schema7 partnered with the creative crew at Sparky's Garage in Leesburg, VA. to design a new suite of digital banner ads to promote Scivation's new line and flavors of nutritional supplements. These digital ads targeted health conscious athletes who are looking for an edge in sports nutrition and were placed in health, nutrition and sports related websites.

A COLLECTION OF WORK IN VARIOUS CATEGORIES